After more than a year of furnishing a study on the subject of personal marketing the paper has been polished to perfection and accepted for publishing on 8th June 2018 in the scientific journal ‘Economic Thought and Practice’. It encourages high quality submissions on a broad range of topics in the field of economic including theoretical, applied, interdisciplinary and methodological work.
The paper focuses on the rapidly changing digital technologies and their influence on the development of personal marketing and personal branding. Digital technologies have fundamentally changed various personal and professional communication systems, as well as communication habits and attitudes of their users. Consequently, personal marketing has been strongly influenced by the development of information and communication technologies, especially internet and mobile availability. Personal websites, social networks, mobile applications
Full research paper can be downloaded in PDF format by clicking the next link (English): Preliminary Study of Personal Marketing in The Digital Environment: Attributes and Perception of Internet Users in Croatia